How IT Managed Services Can Boost Your Business And Result In Profit

Every business organization faces some or the other problems every now and then. Dealing with these troubles on a regular basis can consume a lot of the company’s time, resources and money. One of these problem areas which an organization is likely to face is IT problems. IT difficulties such as constant repair requirement, threat to security of networks and faulty software and hardware can mean spending of extra sums of money on something which can be dealt with quite easily. Yes, there are many IT managed service providers who can provide large or small business IT consulting, computer sales, computer repair and many other such IT related services. Let’s read about how IT managed services can boost a business and help it survive in the long term:

• An IT managed service provider can help in software and hardware related services, computer repair and re installation services and also offers discounted rates of computer sales if you hire it on contract basis. This can greatly reduce your IT related stress and may encourage you to focus on the business goals.

• Another reason how an IT company or a small business IT consulting company can boost your business is by improving overall IT performance which thereby boosts the overall office or work productivity. Strengthened systems and networks mean less time wasted on repair and troubleshooting which thereby results in better profits and improved efficiency.

• If your small or large sized business needs some kind of advice or help regarding IT matters, then the IT service providers can offer consulting services and guide you in the right direction in terms of the equipments to be installed, data backup methods to be utilized and how the network should be monitored.

• Once you hire an IT managed service provider, you can be rest assured that all your IT issues are well taken care of and that you do not need to waste your own time on resolving these problems. This gives you a certain peace of mind and gives you an opportunity to focus on what is really important for you, which are your business goals. This automatically means better revenue for the business and ensures its long term survival in the market.

• Small business IT consulting is an effective way to keep in touch with modern day and advanced technological methods and keeps you well ahead of other companies as far as business growth and development is concerned.

Now that you are aware of the several ways in which an IT service provider can help you, there must be no doubt left in your mind about hiring one or outsourcing the services. So what are you waiting for, go boost your business!

Advertising As A Tool Of Communication

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

Nature Photography – Five Tips For Great Rainforest Photos

Rainforest photography, like all good nature photography, is more about your sensitivity to nature than about expensive equipment. Of course you need a decent camera, and you must know how to use it. But the quality of your photos does not depend on the price tag on your camera. As long as you have a tripod, and a camera that allows you to adjust the aperture and shutter speed, you are set to go.

I make my living from nature photography, including a lot of rainforest photos, and I have never relied on the latest equipment for my work. Great rainforest photography is simply about finding an eye-catching subject, in good light, and having a creative eye for composition.

Note: The following tips are for photos of rainforest scenes, not for close-up photos of leaves, fungus etc.

Rainforest Photography Tip # 1: Choose a subject. As they say in the classics, "It's a jungle out there." In the rainforest, you are confronted with foliage, branches, roots, rocks, vines … in your face and all around you. A really good rainforest photo requires structure, to make some visual sense of all that clutter. Look for something that is immediately eye-catching – a big tree that dominates the trees around it; A root system that leads the eye; A waterfall or stream; In short, something that you can build a composition around.

Rainforest Photography Tip # 2: Use the best natural light. The mistake almost everyone makes at first is to take their rainforest photos on a bright sunny day when they are in the mood for a walk. Wrong! In full sunlight, the rainforest becomes a patchwork of light and shade that is impossible to expose properly. What you need is a cloudy day, when the light is much more even. Misty weather adds even more atmosphere to the rainforest, and can add a mysterious character to your rainforest photo.

Do not use a flash. The flash illuminated the scene with flat, white light, eliminating the gentle play of natural light and shade that gives the rainforest its character. Always use the natural light.

Rainforest Photography Tip # 3: Carry a tripod. Taking your rainforest photo under a heavy tree canopy, on a cloudy day (see rainforest photography tip # 2), means the level of light will be very low. You may be shooting at shutter speeds as slow as one or two seconds. You will always need your tripod, and it is best to avoid windy days so that the scene is as still as possible.

Rainforest Photography Tip # 4: Use a wide-angle lens (or a zoom lens, zoomed back to its widest angle). The wide angle lens has several advantages for rainforest photography. Firstly, it exaggerates the sense of perspective in a photo, creating a sense of three dimensional depth. Viewers of your photo will feel like they are looking not just at a rainforest, but into it. Secondly, the wide-angle lens has a naturally wide depth of field. With so much detail all around you, it is important that you can keep both the foreground and the background in focus.

Rainforest Photography Tip # 5: Stay on the path. There are some practical reasons for staying on the path when bushwalking. You minimize the possibility of getting lost, injured, or fined by some over-officious park ranger. The people who run the national parks are not stupid. They know what you want to see, and design their trails accordingly. Sticking to the path will not rob you of any great photo opportunities.

In terms of rainforest photography, you are able to create some distance between you and the foliage around you. It is much easier to photograph a tree when you do not have the branch of another tree in your face. By staying on the path, you can get a clear view of your subject, without interference. You can even use the path as part of the composition in your rainforest photo. It is an excellent way of inviting the viewer to join you on your walk in the rainforest.

So there you have my five rainforest photography tips. Notice they concentrate on light and creativity, not on fancy techniques or equipment. You can make great improvements in all your nature photography this way, regardless of what type of camera you have.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.